Evaluation Question Four: How did you use media technologies in the construction and research, planning and evaluation stages?

We used various technologies such as a camera, computer, mouse, keyboard and Adobe Premiere Pro CS4. To create a music video, these technologies had benefitted us massively because without them, the creation of a music video could not had happen, but if so, with greater difficulty and not to a high quality.
Without editing software, Adobe Premiere Pro CS4, we would not have been able to edit our video. We would of had to use an old method called ‘”Crash Editing” when you cut tapes and put them together rather than simply clicking on a software to cut shots and easily place them together, also adding any specific effects to them. This is would have been a lot harder and time consuming. At first we struggled to use the software, and taught ourselves how to use its functions but then we were able to use the software to our advantage, making us greatful for the technology we have.
Another type of technology we used to our advantage was the internet. Without the internet, we would have had a lot more trouble researching to help us understand and learn more about music video conventions and how an artist would promote themselves and their music etc. We wouldn’t had been able to use websites such as YouTube and MySpace to research music videos and artists (and how they use these websites to their advantage) and also to promote our own artist and their music.
Below are the examples of websites we had used to promote our artist and their song/video:
We used MySpace where we produced an Artist Profile page. We uploaded the song being advertised and video. We included pictures and further information about the artist. We also included advertisements, advertising the debut song. We also made a blog for followers to be kept undated with the artist and her goings ons. This is a benefit because it allows artist to share their music and videos free of charge and can allow them to be discovered by record labels.
We used YouTube to show our video and music board. YouTube is also free like MySpace which is a great benefit for sharing music and videos, also ideas. YouTube also allows you to gain feedback and perhaps work upon and work uploaded on to it. We also created a Vimeo account to back up our videos on YouTube just in case they were to be taken off or lost.
Blogger is how we keep all of our work, research and process together showing our progress. It allows you to upload blogs in order of how you have done work research etc. And allows freedom of speech and show your work. It also shows our evidence of research.

Evaluation Question Three: What have you learned from your audience feedback?

We made a Questionaire so we could take on comments from our audience and work on any reoccuring negative comments. We also learnt about how our music video was successful. We asked these questions:

1) Having Faith Mccan as a nwe artist was you interested in hearing more?

2) How well do you think the performer's attitudes and style matched the video?

3) What was your favourite part or scene within the video?

4) What did you think about the narrative within the video?

5) Were you bored or uninterested in any part of the video?

6) Based on this video would you buy Faith Mccan's single or album?

7) Who do you beleive is the target audience for this video is?

8) What music channel would you expect to see this video on?

9) Overall, what did you think of the video?

10) How do you think we could improve our music video?

We also video'd a majority of people with further questions so we could look back at their comments:

Untitled from faith mccan on Vimeo.

From our feedback we found that people have conlcuded from our video:

* They are interested knowing and seeing more of Faith Mccan
* They beleive the performances were good
* The scene overlooking the ducks was the favourite scene
* The narrative was very engaging
* It was not boring
* The viewers would buy Faith Mccan's album
* They all indentified the target audeince of young teenage girls
* Smash Hits is the most likely channel that would show this video. This is the type of channel we are targeting
* Overall the video was well performed and "sweet"
* Our only improvement is to handle the camera more steady.

We have benefitted from our audience feedback, because we learnt what worked and what didn't work and allows us to work on those improvements and ultimately produce the right video for the choson song.

Evaluation Question Two: How effective is the combination of your main product and ancillary texts?

Lilla: Hi I’m Lilla
Louise: And I’m Louise
Lilla: This is our music video we made for the song ‘I’d Lie’ by Taylor Swift that is on her new album called ‘I’d Lie’ which has not been released.
Louise: We renamed our artist Faith McCan who is a British artist and has a target audience of girls aged 13-25. The music genre is country pop.
Lilla: For our artist’s image, we wanted to create a video with a narrative story with performance in it that is characteristic of country music including camera shots and angles.
Louise: We researched into many different music videos and we found that there is many close ups and camera timing on the artist. We thought this was important to use in our video because we are promoting a new artist.
Lilla: We had a very simple narrative of a couple where the girl is sad not to be with the boy but they end up together by the end of the track. This is linked to the lyrics. Throughout the video, we used simple transitions for the majority of the video so the audience is kept focused. We did use some different transitions when we thought it had significance or a parallel link between lyrics and the visuals.
Louise: The people we used in our video was ourselves so we knew we could fully rely on each other with learning lines and being punctual and reliable when filming.
Lilla: Our digipack and MySpace page is linked to our song and video and also our genre.
Louise: For our front cover, our main focus is our artist and we also have a guitar and a flower indicating the genre of country. The artist’s clothing also following this genre such as denim and floaty clothing.
Lilla: We thought it was important to have our artist on the front cover because we are ultimately promoting a new artist.
Louise: Before we created our MySpace page, we researched into MySpace artist profile pages and learnt all their conventions. We looked at artist’s pages such as Lily Allen.
Lilla: Our MySpace shows a clear promotion for our artist using various photos of her, a press release, songs and general information on her. We also have included a promotion, advertising our artist’s debut album, following the conventions of MySpace artist pages.
Louise: We linked these to our genre of country pop by using Mise En Scene in the photos such denim, floaty clothing, flowers and guitars. We also put in the general information of the artist that her music is country pop.
Lilla: Our research was helpful because we achieved a well developed MySpace page. We have had various artists add us and comment to show this achievement.
Louise: Research into music videos was crucial and helpful to us to achieve what we have as our final product.
Lilla: We believe we had promoted our artist efficiently from the high level of design into our MySpace page and Digipack. We put all the attention on our star and her single to the video, promoting her as a new artist.
Louise: For our target audience, we think we have created the right image for our star. She is very innocent and is a great role model for our target audience.

Evaluation Question One: In what way does your media product use, develop or challenge forms and conventions of real media products?

Finished Video

Here is our final cut for our video:

Untitled from faith mccan on Vimeo.

Meeting Thirty One

Today I had planned out how I am going to answer the evaluation questions:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

Music Video evaluation Plan
In what ways does your media product use, develop or challenge forms and conventions of real media products? – Use screen shots of music video as evidence
• Link between lyrics and visuals
• Show how the record company wants their artist to be presented
• Shows music genre
• Showed a wide variety of camera experimentation
• Use of lighting
• Mise En Scene
• Two shots that show we have researched into music videos
• Mixture of narrative and performance
• Intertextual reference
• Made a Digipack
• Why we did our covers such as symbolism, genre and to promote new artist
• MySpace page, explain the conventions and why we had used them

How effective is the combination of your main product and ancillary tasks

• Produce a video to accompany answers
• Name of song, whose it by and where is it taken from
• Where is the artist from, target audience and genre.
• What we wanted to create
• What we researched into
• How we wanted to portray our star
• What is the narrative, performance etc.
• Efforts of members
• How our digipack is linked to the video and why we head those images
• Planning – research into MySpace
• How we presented our MySpace page
• How it links to genre
• What we achieved and how research helped
• Do we think we promoted the artist efficiently? Did we give our artist the correct image?

What have you learned from your audience feedback?
• What went wrong and how we corrected them
• How having feedback has benefitted you
How did you use media technologies in the construction and research, planning and evaluation stages?
• What technology did you use (if possible include a photo)
• How technology has benefitted our video such as updated technology
• What would happen if we didn’t have technologies such as no effects, no internet, no promotion (Facebook and MySpace, You Tube) expense and quality.
• Include screen shots of YouTube (YouTube allows you to get feedback and possibly get noticed)
• Blogger – shows evidence of research and ordering of producing a music video.
• Lilly Allen’s MySpace page – evidence of research into MySpace pages.

I had also taken various screen shots in our video to use as evidence to use in the answers to the evaluation questions

Meeting Thirty

Again, today consisted of just finishing the tidy up parts for our video and also making sure our blogs are all up to date and are presentable. One factor that we have found that is difficult for us, is getting the lip synching to match the singing on the song. This is what most of our finishing improvements consist of.